The company was founded in 1969 by 22-year-old Dominique Mandono in Limoges, France.
THE UNIQUENESS
Dominic Mandono was the first to allow customers to open perfume bottles, inhale and apply the scents.
THE GROWTH
In the 80s, Mandono continued to develop the “smart self-service” formula, opened several more stores, and bought a small cosmetics chain in Paris.
INNOVATIONS
It was Dominic Mandono who innovatively presented products in the form of a color prism, and a little later, the creator of the brand once again delighted women by releasing 365 shades of lipstick for every day.
THE SCALE
Sephora has 2,000 stores worldwide; sells 15,000 types of cosmetic products from 300 brands worth $4 billion annually.